SCT-Novel Chapter 593: Five hundred and eighty-eight plus a dragon will do
Chapter 593: Five hundred and eighty-eight plus a dragon will do
Chapter 593: Five hundred and eighty-eight plus a dragon will doGu Chen maintained an appearance of complete calm and patience.
He wasn’t worried about the sales of this garment at all.
However, Tang Xinyi didn’t have as much patience.
The main reason was that the garment gave her a feeling of utter perfection.
"We need to have models wear it first and take some photos, then get these photos published in magazines.
First, we need to catch people’s attention so that the garment can generate sales.
I think pricing it at around a thousand yuan would be about right," she said.
After Gu Chen finished saying this
Tang Xinyi hadn’t even reacted yet.
The three sales staff in her store were immediately shocked into speechlessness.
"How much? A thousand yuan?"
"Isn’t that too expensive? Who would spend a thousand yuan on clothes?"
"It’s not like it’s mink, it’s just a coat."
They clearly couldn’t understand how Gu Chen had come up with such a price.
To think it would sell for the high price of a thousand yuan.
They even doubted whether there was anyone in Chuan City willing to spend a thousand yuan on this garment.
"Do you mean to say, you want to classify this garment as a luxury item?"
Apparel had always been Tang Xinyi’s dream.
And she understood the principle that apparel is graded into different levels.
So, she immediately caught on to Gu Chen’s plan to turn this garment into a luxury item.
"Exactly. Starting from tomorrow, remove all the clothes in your store from the shelves.
Create a brand logo that has to be straightforward and clear.
We don’t have the resources right now, so design one yourself for now.
When we have the money later, we’ll hire a designer to refine it," Gu Chen said to her.
From the beginning, Gu Chen had never intended to create a budget item.
He had always wanted to make a luxury product.
And within luxury goods, there’s light luxury and high luxury.
His aim was somewhere in between these two.
"Boss, what does ’luxury item’ mean?"
One of the sales staff asked Tang Xinyi, curious.
Tang Xinyi then answered her question.
"Luxury items are expensive individual pieces.
Clothing, leather goods, jewelry, and accessories can all be luxury goods.
The average price of luxury goods is ten or even a hundred times that of regular items.
However, the materials and design used are far superior to those of average products," she explained to the sales staff.
Clearly, the answer to this question was beyond their understanding.
In their minds,
the price range of dozens to hundreds of yuan for a piece of clothing was already considered expensive.
And if the price were to rise to the four digits, it couldn’t be for clothing; it had to be for jewelry.
"But really, will there be buyers in Chuan City?" they asked Tang Xinyi, curious.
If it was simply a luxury item, Tang Xinyi wasn’t so confident.
But seeing the design of the clothing, Tang Xinyi was absolutely certain in her heart.
"This garment will certainly find buyers, and the sales will not be poor." Her keen sense allowed her to see the value that the garment could create.
But the three sales staff couldn’t see that at all.
"Is the next step to find a model and take photos?" she asked Gu Chen, curious.
"Yes, but I will take care of all of that for you.
Once a model is found, we can start promoting the garment," he said.
"By then, we’ll be accepting pre-orders only, so everyone will have to pre-order to purchase,"
Scarcity creates value, but using a hunger marketing strategy before a brand has become thoroughly popular is genuinely a bit too risky.
However, Gu Chen and Tang Xinyi were both very confident in the product.
"Okay, I’ll follow your lead," Tang Xinyi knew that Gu Chen was more capable than she had imagined.
So, at this point, she chose to trust Gu Chen completely; whatever he decided to do, she would just go along with it.
At that moment, Gu Chen took the garment and left.
He had come simply to give Tang Xinyi a quick preview.
Seeing Tang Xinyi’s satisfied expression, he knew he had not failed.
After returning, he sent over all the traditional medicine.
In the evening, he found a hotel for Amy and the others and had them settle in temporarily.
At home, Gu Chen was thinking about where to order a music station, a DJ booth.
But he hadn’t even found a DJ yet, and setting up a DJ booth was a problem.
Though Gu Chen knew about many things, he couldn’t DJ.
He also wasn’t clear on what would make a good or bad DJ booth.
All of this still needed further re
It would be impossible to try to force Ji Pianran into this garment.
"Daddy, are you opening a clothing store? Can you make custom clothes for Tangtang?" Tangtang then asked Gu Chen, blinking curiously.
"Yes, yes, yes, I’ll get a set made for the whole family when the time comes, a full family outfit,"
Gu Chen said, laughing.
Tangtang was delighted upon hearing this, "Can we add a little pig to the clothes?"
"Sure, we can add a pig, even a dragon would do. Now, go do your homework," Ji Pianran said as she took Tangtang back to her room.